video analysis

observation-video 1
first shot of butter in frying pan that man says is drugs
egg then dropped onto butter saying that the egg is your brain
egg starts frying and man says that it is your brain on drugs
Last thing the man says is, "Any questions?" and then the organization name pops up.

Drugs fry your brain, therefore turning your brain into something delicious like a fried egg......NO KIDS, drugs kill your brain. The audience for this video would be those who are using drugs or thinking about using drugs. The pointed question at the end may be inviting certain audience members to seek help since the organization name pops up right after.

Observation-Video 2
young woman is in the video
the actual frying pan is the drug this time
the egg is your brain
various things in the house represent things in your life
various things in the house get smashed by the frying pan

Drugs mess up everything. They destroy your brain, your family, your body, your friends, and your self esteem. The woman raising her voice is to put emphasis on all these things. The video is directed more towards a younger audience because the woman in the video is young.

The two videos have the same message....Don't do drugs. However, the audiences the two videos are directed at are slightly different. The first video seems to be pointed at anyone who is thinking about using or is using drugs. The second seems to be pointed at a younger audience by using a younger woman in their video who is also a well known actor in a teenage movie. The screaming taps into the viewer's emotional awareness that drugs are bad for everyone.