Observations:
-sign attached to a lamp post
-sign says, "make orange green
-the UT and "make orange" are colored orange while the "green" and the leaf or colored green
-the lamp post that the sign is attached to is off
-it is daylight

The audience is most undoubtedly us as a whole campus. The campus of The University of Tennessee-Knoxville. The purpose is to set an example in ways we can think and act more environmentally friendly, hence the lamp on the post being off during the daytime, and to connect to us on an ethos and pathos level. The sign establishes ethos by using the official symbol of the University of Tennessee-Knoxville, "UT", making us infer that the sign is support and/or put out by the university itself knowing that most of us do respect this university in its causes. They connect to us on a pathos level by color coating the "UT" and "make orange" according to the school colors, something very significant to most UT students and fans. They also connect to us on an ethos level by using a simple slogan and symbols. In essence, this sign is rhetorically effective because for one; it is on more than one lamp post around and throughout campus and for two; it uses ethos and pathos effectively by the above mentioned methods. So they have us with repetition of sight, our emotions and our views on character.